Adelaide SEO: Search Engine Optimisation Basics
Search engine optimisation campaigns require hard work. SEO doesn’t just involve creating great content; it entails making small tweaks with a big impact.
Anchor text tells Google what your page is about while aiding users in navigating it. Anchor texts may lead to pages on your website or externally to content hosted elsewhere on the Internet.
Keywords
Keywords are at the core of any successful Augmentum Digital SEO strategy, connecting searchers with content. When used effectively, keywords allow you to understand what people are searching for online and which pages should exist on your website to address those needs. Furthermore, selecting relevant keywords may increase traffic – creating more potential clients or customers!
SEO relies on knowing what words your target audience is searching for and using these in titles, meta descriptions, URLs, image alt text and the body of content itself – this process is known as keyword research. Keyword research can be conducted by interviewing customers or analysing competitor sites, conducting market surveys, or using online SEO tools specifically tailored for this task.
There are various kinds of keywords, from head (which can include single words and multi-word phrases) to long-tail keywords – both types offer advantages when selecting your website’s keywords for search engines, helping it rank higher on results pages. Selecting appropriate keywords can make or break its visibility on search engines, with choosing appropriate terms making an impactful statement about its website’s value to visitors and search engines alike.
On-page optimisation
On-page optimisation refers to techniques that can be performed on each web page to increase search engine rankings. Such techniques may include using specific keywords in title tags and copy, structuring pages correctly and including internal and external links on every page – these tasks may take time and labour, but the results can make a substantial impact on search visibility.
On-page SEO requires ensuring every webpage includes relevant keywords in its title tags. It will allow search engines to determine whether a page is relevant for user searches and ultimately increase its ranking. An attractive title tag may also entice more searchers to click through listings.
Augmentum Digital search engines understand which pages should rank for certain queries, while searchers avoid seeing inaccurate or outdated information. Other on-page optimisation tasks include adding internal links to each page and verifying that all URLs are properly formatted.
Off-page optimisation
Off-page SEO (Search Engine Optimisation) refers to actions outside a website that influence rankings, such as building backlinks, encouraging branded searches and sharing content via social media platforms. A website can increase its visibility on search engines through off-page SEO while increasing traffic and revenue.
Off-page SEO strategies are integral to an overall SEO plan, providing business exposure while simultaneously creating trust, authority, and visibility. They also assist businesses in optimising their Google Business profiles – an essential factor for local search – while increasing website click-through rates.
Off-page optimisation techniques typically include linking and mentioning your website on other websites, often through guest blogging and directory submission. Note that this should not be confused with link building – instead, consider off-page optimisation to build credibility online, showing why search engines and users will surface you when searching.
Link building
Link building refers to gaining links from other websites to increase search engine rankings and is an integral component of SEO. Link-building methods include guest blogging on relevant blogs, joining online discussions or forums, content-sharing programs or content syndication services; however, these may be considered spammy by search engines and could result in penalties being assessed against them.
Not all links are equal; many low-quality ones could reduce your ranking. That is why Augmentum Digital can help analyse competitor links to determine the most efficient techniques to use for link acquisition.
One effective strategy for building high-quality links on your website is creating resource pages that link to other great articles on a given topic. Google sees these as votes of confidence that help it rank higher in search results while increasing traffic and brand visibility. Unfortunately, creating such pages may not always be straightforward.